Locally-relevant playlists will also be included, such as ‘+44’ in the UK, which focuses on Black British music. The on-demand All-Access playlists will include personalised selections like ‘My Discovery Mix’ and ‘My Frequent Plays’, as well as curated playlists like ‘All Hits’. “Customers really value a large catalogue of music, which this update provides, and it was important for us to maintain the ad-free aspect,” she added. Gerngross set the news in the context of Amazon’s wider investment in the digital entertainment side of Prime: for example, original shows like The Lord of the Rings: The Rings of Power for Prime Video. “Music Unlimited is on-demand, and there’s obviously that really amazing benefit of premium audio,” Jillian Gerngross, director of Amazon Music for Europe, Australia and New Zealand, told Music Ally ahead of the announcement. Instead, the key reasons to upgrade are firstly to be able to play everything on-demand rather than on shuffle and second to get higher quality music streams (HD, Ultra HD and spatial audio in Amazon’s case). The news means that the differentiation between Amazon Music and Amazon Music Unlimited is no longer about catalogue size. Podcasts are also part of today’s announcement, with a catalogue of (also ad-free) shows now part of Amazon Music, along with some ‘Amazon Exclusive’ podcasts. The tier remains advertising-free, and part of a Prime membership. Amazon Music’s 100m tracks can only be played in shuffle mode, although listeners can specify an artist, album or playlist they want to shuffle.Īmazon is also making a selection of ‘All-Access’ playlists available for on-demand listening to Prime members. Its catalogue is swelling from 2m tracks to 100m, matching the total recently announced by Apple Music. Today, though, Amazon Music is getting a huge upgrade in the amount of music it has available. To this day – now described by the company as ‘Amazon Music’s benefit for Prime members’ – it is still Amazon’s entry-level streaming tier, with people able to upgrade to the Music Unlimited tier to get a full catalogue. It had a limited catalogue of music though: 1m tracks at launch, which later expanded to 2m. When it launched in 2014, Prime Music was Amazon’s first music streaming service, bundled into its Prime membership at no extra cost.
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